About Us

Keeping it efficiently clean. That is our company motto that is fueling our daily ambition to deliver smart cleaning solutions for the ever-changing PV solar market.

Our Vision

Airtouch’s vision is to contribute to the promise of a cleaner future for planet earth, by innovating cleaning solutions for solar panels that maximize solar energy output for PV developers.


Yanir Allouche

Founder & Chairman

Yanir served as the CTO & VP Operations and Technologies at Arava Power, a leading Israeli PV developer. Yanir has 10+ years of experience in utility scale PV projects from vision to full operation. Yanir was the first in the market to adopt and implement Robotic Cleaning Solutions in the Negev and Arava deserts in Israel. Yanir funded Airtouch in 2017 and serves as Chairman and CTO.

Nick Lanir Brown


Nick brings a successful record in leadership, marketing, sales, business development, finance and complex negotiations. Previously, Nick served as CEO of companies in the cleantech and chemical sectors. Nick Holds a BA, cum laude, in Economics and Management from the Technion Institute of Technology in Israel and an MBA, summa cum laude, from Ben Gurion University.

Eyal Lessel


Eyal Brings more than 12 years of experience in senior financial control and financial management positions, Including 8 years as the CFO of Shaniv Paper Industries LTD, a large and fast growing Israeli consumer-products company listed in the TASE. Eyal Holds a CPA license and a Bachelor’s degree in economics and business administration from Ben Gurion University.

Sarit Zeevi

Legal Counsel

Sarit brings 25+ years of practicing attorney (Licensed in Israel, USA and Puerto Rico). Serit previously served as legal Counsel at Arava Power; Sarit Led large local & international transactions (M&A’s, Licensing, Financing, Fund raisings, etc.). Sarit Joined Airtouch in 2018 and she also serves as Investments Director at The Zeevi Group; Sarit Holds LL.B and MBA degrees.

Shay Blumenfeld

R&D Manager

Shay is a Mechanical Engineer with over 15 years of experience. Shay led a team of engineers in the Merkava Tank R&D unit in the Israel Defense Forces where he received an honorary certificate from the IDF for development of an operations ambulance. Certified quality controller, standards Institute of Israel.

Erez Schweppe

VP Business Development

Erez brings 20 years of Global experience in management and marketing development, sales and service operations. Erez Served 11 years as VP Intl. sales, operating of a multinational publicly traded company (Ceaserstone) operating in over 40 markets. Erez holds an MBA degree, with honors, from the Hebrew University, Jerusalem

Gal Bogin

Advisor & Board Member

Gal Served as founder and Managing Director of BELECTRIC Israel, a leading Israeli PV Solar EPC company. Was responsible for accelerating the Indian operations of BELECTRIC Group from inception to +100MW in project sales. Gal Holds a Mechanical Engineer degree from the Technion Institute for Engineering Israel and an MBA from Tel Aviv University.

Shy Atsmon

VP International Operations

Over 20 years experienced senior manager with worldwide experience and results in multi clients operations, large scale projects and operations in several countries in Europe, Africa, Asia and Latin America. Skilled in operations, planning, leading of organizational changes, team motivation, process Improvement, team building and troubleshooting. Last position before joining Airtouch: COO& Deputy CEO MER Group Mexico.

Our Mission

We strongly believe in solar energy as the most efficient, clean and abundant source of energy and our mission is to ensure its continuous economic viability. Solar panel efficiency drops by 30% (!) in dusty areas making it a true pain point for utility-scale PV solar field developers. Airtouch recognizes and addresses this problem by developing innovative, environmentally friendly and economical cleaning solutions that ensure maximum solar panel output.

The Facility

We operate a state-of-the-art facility in Israel equipped with advanced tools and a perfect solar testing environment to accommodate our talented robotics and software engineering teams. This enables us to foster innovation of new autonomous cleaning systems for solar panels and continuously improve our current technology and solutions.

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